All the Hats I Wear (and Why I Love Them)

Beauteous CEO Shannon Donnelly

Hey there! Welcome to my corner of the internet, where I wear so many hats you’d think I’m a full-time hat rack. I’m a marketeer, community manager, blogger, photographer, streamer, and business development manager—basically, a one-person carnival of creativity and organisation.

The Marketeer

By day, I’m the mastermind behind campaigns that (hopefully) make brands go viral. I live for brainstorming sessions that start with a random spark and end with an “aha” moment—plus a to-do list that’s ten miles long.

The Community Manager

When I’m not chasing marketing KPIs, I’m busy building digital families—otherwise known as online communities. I connect people, moderate discussions, and occasionally wield the almighty ban hammer against trolls. It’s like being a party host, except everyone’s on their own couch.

The Blogger

My blog is where I let my thoughts run wild—sometimes about business strategies, sometimes about my latest obsession (could be coffee, could be a video game, could be the neighbor’s dog). It’s a place for me to share insights, random musings, and the occasional rant about why email inboxes never hit zero.

The Photographer

Whether it’s a sunrise, a latte, or an impromptu photoshoot for a friend, my camera is my trusty sidekick. There’s something magical about capturing a moment and freezing it in time—plus, it justifies my ever-growing collection of camera lenses.

The Streamer

After hours, I trade marketing spreadsheets for game controllers (or sometimes a microphone if I’m feeling extra chatty). But while my gameplay may be a work in progress, my spontaneous dance breaks are always on point. Sometimes, you just need to bust a move mid-chat for no reason at all. So, come for the delightfully cringe humor and stick around for the funky groove!

The Business Development Manager

Finally, there’s the part of me that loves connecting the dots between businesses. I’m all about forging partnerships, brainstorming collaborations, and finding ways to grow and thrive in this wild, wonderful world of commerce. We are all in this together and we should all find away to work together to achieve common goals.

Why I Love Doing It All

It might sound chaotic, but that’s exactly what I love about juggling these roles. Every day brings a new challenge, a fresh perspective, and another opportunity to learn. Plus, it’s never boring—and if it ever is, I can just pick a different hat to wear for a while.

So, welcome to my blog! Feel free to explore, ask questions, or just say hi. I promise I’ll try not to overwhelm you with marketing jargon, gamer memes, and photography tips all at once—but no promises.

Cheers to creativity, community, and a never-ending supply of coffee!

Thank you for reading, best wishes Shannon